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Jun 8, 2020
H.R. Owen is Britain's leading luxury motor dealer, and the world's largest retailer in Rolls-Royce, Bentley, Lamborghini and Bugatti brands. Lamborghini Pangbourne is the newest of H.R. Owen’s triumvirate of Lamborghini showrooms in the UK and in mid-2019 was subject to a cutting-edge renovation with the latest in Lamborghini design and innovation.
Brand: H.R. Owen Lamborghini
Location: Pangbourne, Berkshire UK
Installation: February 2020
No units: 3 to reception counter, meeting room and waiting area
Offering sales and service support for the world-famous supercars built in Sant’Agata, Lamborghini Pangbourne serves buyers and owners throughout the Berkshire and Oxfordshire areas.
The showroom is the ideal place to explore, enquire and test brand new and used Lamborghini models. It is also an authorised aftersales centre, with technicians trained to the highest standards by Lamborghini and expert teams offering repair, maintenance and bespoke factory-approved performance and styling personalisation services for all modern Lamborghini models.
To deliver a best-in class experience to all customers visiting the showroom, the renovation project was completed with the installation of Aircharge wireless charging points in the reception, meeting room and waiting area, allowing visitors to not only charge their phones easily and conveniently, but also to access digital services and latest information in the palm of their hand.
For this project Aircharge provided their unique on-surface charging solution. The Airbridge charger from Aircharge doesn’t require any drilling and can be easily retrofitted onto any desk or counter with minimal effort. It also features Aircharge’s patented Airbridge technology, providing power to all devices available on the market, including those without Qi wireless charging built in.
Customers with a wireless charging smartphone, tablet or other accessory can simply place their device on top of the charger to activate the charging feature without the need to plug in, while those with a non-Qi device can use the multi-head integrated adaptor sporting Apple Certified Lightning, Micro-USB and Type-C connectors.
Combining beauty with efficiency, all chargers feature a custom-branded tempered glass finish with the iconic Lamborghini emblem with the gold fighting bull on a black background.
In addition to charging, customers can tap the charger or scan the QR code printed on the glass to access services including wi-fi, latest offers and the Lamborghini car configurator tool directly on their phone, giving HR Owen the opportunity to interact directly with their audience in the digital space.
Detailed analytics also allow HR Owen to gain insight into how its customers are interacting with their digital initiative.